Marco Falcioni, the creative director at Hugo Boss, is on a mission to reignite the joy of dressing up. In an interview ahead of the brand's fall 2026 show in Milan, Falcioni discusses his approach to design and the brand's evolution.
Falcioni's creative vision aligns with Hugo Boss's strategic goals, aiming to broaden the brand's appeal among younger consumers while staying true to its formalwear roots. He emphasizes the importance of individuality and the pleasure of tailoring, avoiding the uniform look.
The fall collection showcases Falcioni's playful approach, blending different eras and styles. He references the '80s power shoulders with a modern twist, incorporating cinched waists and '90s tailoring elements. Double flap pockets on double-breasted blazers and equestrian-inspired boots add unique touches.
Falcioni's goal is to make tailoring more accessible and enjoyable. He believes in the power of decorative elements, even in flat suits, to add personality. This philosophy extends to menswear, where suit separates encourage men to experiment and express themselves.
The designer also experiments with outerwear, combining traditional Boss elements with modern twists. He uses luxurious materials like leather and cashmere, lined with stripey fabrics, and incorporates unexpected details like horn buttons. The collection includes wrinkle-free, water- and wind-proof fabrics, ensuring both style and performance.
Hugo Boss's runway shows are known for their innovative setups and inclusive castings. The fall 2026 show promises a unique experience, with special effects and a surprise element that will captivate the audience. Falcioni's goal is to entertain and engage, moving beyond the traditional fashion show format.
